Variety – The Children’s Charity launched the Gold Heart Pin in Great Britain in 1991 and has since raised more than $100 million to help children around the world challenged by poverty, violence, neglect, and physical disability. This unique fundraising program centers around the sale of a $2 Gold Heart Pin, the international symbol of love, hope, and Variety – The Children’s Charity. Nationwide over 1,800 retail locations and 6,400 theatre screens participate in this exciting fundraising campaign. Each year the collectible pin has a new design and slogan, but the symbol remains the same – as does our motto; “Wear your heart on your sleeve to show you care for kids.”